Creative legacies deserve representation they trust across decades
A boutique representation firm for estates of deceased creatives, established living artists, and cultural institutions.
METT & Co. is a boutique representation firm for estates of deceased creatives, established living artists, and cultural institutions.
Creative legacies are fragile. An archive sits in boxes in a basement. A body of work stops circulating. The people who knew what it meant are gone, and the people who could carry it forward have never heard of it. What survives usually comes down to whether anyone is still actively representing it.
That is the work we do. We take on a small number of clients and stay with them for decades. Every engagement receives the founder’s direct attention, and every piece of work is reviewed before it leaves the firm.
Clients trust us with the digital presence, the archive, the press relationships, and the commercial deals. Each month they receive a written account of exactly what was done on their behalf and what is coming next.
Who we represent
How we work
We steward the material
Archives get catalogued, digitized, and documented for rights. Digital accounts get run properly rather than posted to occasionally. The goal is that the work is always seen at the standard it deserves, on every platform where it lives.
We build the visibility
Press placement is a relationship business, not a press release business. We pitch, we place, and we keep the editorial relationships warm so coverage compounds instead of arriving once and disappearing.
We close the deals
Licensing, brand partnerships, sponsorships, institutional collaborations. We source them, structure them, and negotiate them on the client’s behalf, from the first conversation to the signed agreement.
Track record
Six years
Building the firm
1.6M+
Monthly content views for the Galella estate
3+
New fine art representatives secured
McAuley is a natural interviewer on top of being a social media guru. He brings an engaging, consistent and exciting approach to content creation for such a niche topic like celebrity photojournalism. Definitely an asset for anyone looking to hone or build their social media presence.
Nick Stepowyj, President of The Ron Galella Foundation
Through a multi-year engagement with the Ron Galella estate, the firm has brokered institutional digital partnerships with Getty Images, The Andy Warhol Museum, Interview Magazine, and The Grammy Museum, and secured gallery representation. Read the full case study.
What we provide
Digital Stewardship
We represent the complete digital identity of every client, which includes content, voice, and presence across every platform they occupy, so the work is always seen at the standard it deserves.
Archive Stewardship
We catalogue, digitize, and curate creative archives, establishing rights documentation and preparing the material for press coverage, licensing, and institutional use.
Press & Editorial Placement
We represent clients to the press, which includes pitching, placing, and building the editorial relationships that produce consistent, compounding visibility.
Commercial Partnerships
We act on behalf of clients to source, structure, and close commercial deals including brand partnerships, sponsorships, endorsements, and collaborations, from first conversation to signed agreement.
Licensing & Rights
We negotiate on behalf of clients for the licensing of anything they hold rights to, including creative assets, content, and intellectual property, with the brands, publishers, institutions, and productions that want access to it.
Project Development
We develop creative projects of any kind, from a new idea or an existing body of work, building the pitch and placing it with the people best positioned to make it real.
Monthly Intelligence
Every month, every client receives a forward-looking brief on the specific press, commercial, digital, and in-person opportunities most relevant to their situation, plus a plain-language account of everything done on their behalf.
AI-Powered Workflow Automation
We design and build artificial intelligence systems that eliminate repetitive backend work and reduce the operational cost of running a business or managing a body of work.
Brand Identity & Pitch Development
We build the brand identities, websites, and pitch materials a client needs to be taken seriously in the rooms where representation work operates.
Talent Representation
We represent established actors, musicians, writers, and visual artists on a personal management basis, advising on decisions, connecting them to the right opportunities, and staying alongside them for the long term.
Inquire about representation
We represent selectively. Every inquiry is reviewed by the founder directly.